Real Estate Agents work from home more in today’s business environment than ever before. While there is still the occasional open house, realtors conduct a lot of their admin work from the comfort of their home office. Fundamentally, working from home can create a great work-life balance. However, it is important that realtors find a…
Author: Henry
Henry has spent the bulk of his career working for mortgage companies and marketing agencies. He uses his experience in the martech industry to guide his strategies and insights in the mortgage and real estate world. He firmly believes that marketing success in every industry boils down to a technology-centered strategy.
Marketing Plan in Real Estate
The Ultimate Marketing Plan in Real Estate This marketing plan in real estate is a guide to creating long-term sales growth in your business. The most successful real estate agents all create a marketing plan that guides them through the ups and downs of the housing market. This template will help build a foundation, develop…
What is a Mortgage Marketing Course?
What is a Mortgage Marketing Course A mortgage marketing course is a place to learn relevant marketing skills that can grow your sales pipeline. The right marketing course for loan officers and mortgage brokers depends on their immediate needs, skill level, and sales goals. If you are new to marketing as a whole, I recommend…
Real Estate Marketing on Social Media
Real Estate Marketing on Social Media What is Real Estate Marketing on social media? Marketing your real estate business on social media has never been more important. In today’s day and age, social platforms, trends, and community guidelines are changing rapidly. However, the fundamental real estate social media trends have not changed. In this post,…
How to Generate Mortgage Leads
What Are Mortgage Leads? Mortgage Leads are prospective home buyers that need financing. Therefore, they get in contact with mortgage brokers, loan officers, and lenders to get pre-approved. The spectrum of motivation, interest, and intent ranges from highly motivated buyers to people that are just shopping around. Mortgage lead generation is an important topic in…
Lead Generation For Mortgage Brokers
Lead generation for mortgage brokers can be as simple as asking a realtor for a referral. However, there is a big gap between a scalable lead gen strategy that produces leads every month and the inconsistencies that come with referral-based lead gen. At its core, lead generation for mortgage brokers should not be any different…
The Best Custom Mortgage CRM
What is a custom mortgage CRM? A custom mortgage CRM is a customer relationship management system that is built to your specific needs. For example, if you need automated SMS programmed into new lead campaigns, a custom CRM solution can solve this problem. Additionally, if you have multiple lead sources and want to wire them…
7 step mortgage broker marketing plan
The 7 Step Mortgage Broker Marketing Plan: A mortgage broker marketing plan is a marketing and sales system that is tailored to the unique goals of brokers. From strategy to implementation, this marketing plan will act as a guide for brand development, competitive analysis, and marketing campaigns. Too many mortgage brokers are using outdated tactics…
Zillow Mortgage Leads Review: Is it worth it?
Zillow Mortgage Leads are a highly used lead source in the industry. From local mortgage brokers to national lenders, Zillow leads are used on every mortgage front. However, has our industry considered how this is shaping the marketplace? In this comprehensive Zillow Mortgage Lead Review, we dive deep into costs, benefits, and alternatives to using…
Digital Marketing Plan for Mortgage Companies: 8 Proven Tips
1. Build a Brand Before anyone can create a digital marketing plan for mortgage companies, you need to develop a brand identity. David Brier famously stated, ” If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Whether you try to create a brand identity or not,…