Loan Officer Website Templates 101 When trying to find loan officer website templates that work for your business, there are thousands of choices. From out-of-the-box options like LeadPops to 100% custom websites with WordPress, it can be very overwhelming for Loan Officers and Mortgage Brokers. There are pros and cons to both options, however, many…
Author: Henry
Henry has spent the bulk of his career working for mortgage companies and marketing agencies. He uses his experience in the martech industry to guide his strategies and insights in the mortgage and real estate world. He firmly believes that marketing success in every industry boils down to a technology-centered strategy.
Mortgage Public Relations 101
What is Mortgage Public Relations? Public relation is an important piece to any mortgage marketing plan. However, many loan officers, mortgage brokers, and agents do not know what public relations is, nor how to use it effectively. Mortgage PR comes down to training loan officers on how to create a public relations campaign, the tools…
How to Market to Realtors as a Loan Officer
Loan Officers need Realtors and Realtors need Loan Offices. There is no getting around it. Often, I hear the question come up, “How to Market to Realtors as a Loan Officer ?” The overall answer is simple, bring value to a realtor’s business. This comes in many shapes and sizes. However, the most effective way…
Loan Officer Websites: 9 Questions You Need To Know
A Loan Officer website is an important marketing tool that serves multiple functions. First, it is your digital business card that builds a brand in your market. Two, a website can be a lead-generating machine. However, for many loan officers and mortgage brokers, a website is a complicated and expensive product that is impossible to…
Mortgage PPC: Lead Generation For Loan Officers
Pay-per-click marketing is one of the fastest ways to generate mortgage leads. If you have a website and a few thousand dollars of marketing budget, you can drive traffic to your business in minutes. With that said, people new to mortgage PPC run into two problems: complicated ad networks & hyper-competitive markets. In this comprehensive…
Mortgage Websites: Build a Site That Lasts
What are Mortgage Websites? Mortgage websites come in many shapes and sizes. There are corporate mortgage sites that are multifunctional: used to recruit, showcase brand assets, public relations, and many times act as a directory for their local agents. In addition to corporate sites, there are independent local mortgage websites for loan officers, brokers, and…
Mortgage SEO: A Comprehensive Guide to Search Success
In a recent post, we wrote a guide to rank #1 for Mortgage Lender – giving industry tips and tricks on how to optimize Google My Business. However, the local SEO training post did not break down a full Mortgage SEO strategy beyond GMB. This post is a more comprehensive SEO plan for lenders, loan…
How to Build a CRM on Go High Level
Go High Level is an all-in-one sales platform marketed towards agencies and freelancers. However, anyone who wants to learn how to build a CRM can easily use the Go High-Level interface. From campaign development to pipeline management, GHL is fully customizable for any sales team. In this comprehensive post, we break down how to build…
Yext For Loan Officers
Yext is a powerful SEO and reputation management tool used in almost every industry. However, many loan officers and mortgage brokers are wondering how Yext can work for their business model. In this post, we break down everything you need to know about this powerful technology – from a loan officer’s perspective. What is Yext…
Mortgage Marketing Trends You Need To Know
The way people buy a home is rapidly changing. Therefore, the way lenders market their business needs to adapt to the environment. Thankfully, we have put together the essential mortgage marketing trends that will shape the future of the industry. Responsive Websites Responsive websites are becoming a necessity for today’s average loan officer. A responsive…