I have been in the industry for years and can say that the highest producing loan officers have one common skillset: marketing. Loan Officer marketing is no longer something you can look past but an essential aspect to success in the industry. In this informative post, we outline the top tips for being a great…
Author: Henry
Henry has spent the bulk of his career working for mortgage companies and marketing agencies. He uses his experience in the martech industry to guide his strategies and insights in the mortgage and real estate world. He firmly believes that marketing success in every industry boils down to a technology-centered strategy.
Consumer Direct Mortgage Marketing in 2021
Quicken Loans is customer-obsessed. The entire consumer journey is focused on solving major problems in the home financing process and buyers love this. Let’s face it, financing a home is complicated. Quicken flips the script and uses this pain point as a selling point. Most of their messages are centered around solving a complicated problem…
Homebot Review: Pricing, Set Up, & Integrations
In this complete Homebot review, we dive into the Homebot digests, break down pricing, and outline an entire Zapier-Homebot build-out. If you work in the mortgage or real estate industry, chances are you are starting to hear the buzz around Homebot. Maybe you were asked to co-brand a subscription, or your market leader is sharing…
LeadPops Review: 2021 Website & Funnel Review
This LeadPops review breaks down its features, custom designs, pricing, and compares competitors. If you have considered purchasing LeadPops but are not ready to commit, read through this review and learn what LeadPops is and if it is a good fit for your organization. LeadPops is a digital marketing suite that focuses on converting traffic…