What is a Mortgage Marketing Course A mortgage marketing course is a place to learn relevant marketing skills that can grow your sales pipeline. The right marketing course for loan officers and mortgage brokers depends on their immediate needs, skill level, and sales goals. If you are new to marketing as a whole, I recommend…
Digital Media
How to Generate Mortgage Leads
What Are Mortgage Leads? Mortgage Leads are prospective home buyers that need financing. Therefore, they get in contact with mortgage brokers, loan officers, and lenders to get pre-approved. The spectrum of motivation, interest, and intent ranges from highly motivated buyers to people that are just shopping around. Mortgage lead generation is an important topic in…
Lead Generation For Mortgage Brokers
Lead generation for mortgage brokers can be as simple as asking a realtor for a referral. However, there is a big gap between a scalable lead gen strategy that produces leads every month and the inconsistencies that come with referral-based lead gen. At its core, lead generation for mortgage brokers should not be any different…
The Best Custom Mortgage CRM
What is a custom mortgage CRM? A custom mortgage CRM is a customer relationship management system that is built to your specific needs. For example, if you need automated SMS programmed into new lead campaigns, a custom CRM solution can solve this problem. Additionally, if you have multiple lead sources and want to wire them…
Zillow Mortgage Leads Review: Is it worth it?
Zillow Mortgage Leads are a highly used lead source in the industry. From local mortgage brokers to national lenders, Zillow leads are used on every mortgage front. However, has our industry considered how this is shaping the marketplace? In this comprehensive Zillow Mortgage Lead Review, we dive deep into costs, benefits, and alternatives to using…
Digital Marketing Plan for Mortgage Companies: 8 Proven Tips
1. Build a Brand Before anyone can create a digital marketing plan for mortgage companies, you need to develop a brand identity. David Brier famously stated, ” If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Whether you try to create a brand identity or not,…
Loan Officer Website Templates
Loan Officer Website Templates 101 When trying to find loan officer website templates that work for your business, there are thousands of choices. From out-of-the-box options like LeadPops to 100% custom websites with WordPress, it can be very overwhelming for Loan Officers and Mortgage Brokers. There are pros and cons to both options, however, many…
Loan Officer Websites: 9 Questions You Need To Know
A Loan Officer website is an important marketing tool that serves multiple functions. First, it is your digital business card that builds a brand in your market. Two, a website can be a lead-generating machine. However, for many loan officers and mortgage brokers, a website is a complicated and expensive product that is impossible to…
Mortgage PPC: Lead Generation For Loan Officers
Pay-per-click marketing is one of the fastest ways to generate mortgage leads. If you have a website and a few thousand dollars of marketing budget, you can drive traffic to your business in minutes. With that said, people new to mortgage PPC run into two problems: complicated ad networks & hyper-competitive markets. In this comprehensive…
Mortgage Websites: Build a Site That Lasts
What are Mortgage Websites? Mortgage websites come in many shapes and sizes. There are corporate mortgage sites that are multifunctional: used to recruit, showcase brand assets, public relations, and many times act as a directory for their local agents. In addition to corporate sites, there are independent local mortgage websites for loan officers, brokers, and…