Loan Officers work from home more in today’s work environment than ever before. Working from home can lead to financial incentives and a great work-life balance. However, it is vital that you find a company that not only allows remote work but encourages a work-from-home lifestyle. This will set you up for a fulfilling career…
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Realtor Relationships: The Guide To Long Term Success
Realtor relationships can be a huge benefit in your mortgage marketing strategy. Both new and seasoned loan officers can utilize realtor partners to grow their business and gain a deeper knowledge of the industry. However, if expectations have not been set early into the partnership, you can find yourself giving more than you are receiving….
Refinance Marketing: Generate 10x More Refi’s a Year
When you hear the term, ‘mortgage marketing,‘ you generally think about generating purchase leads, not refinance leads. However, there is an entire world of refinance marketing that goes on behind the scenes in the mortgage industry. Marketing for a refinance is a completely different game with varying competitors. Not only are refinances a seasonal product,…
How to Become a Mortgage Broker
What is a Mortgage Broker A mortgage broker is a bridge between a borrower and the lender. The broker will compare banks and lenders to find a home loan with a competitive interest rate. Furthermore, a mortgage broker is not a lender, however, facilitates the transaction between the lender and borrower. Often, they will have…
Mortgage Automation: Zapier For Loan Officers
Mortgage Automation Mortgage automation is the process of using technology to streamline underwriting, sales management, and marketing efforts within the mortgage industry. Furthermore, using automation in business processes will allow loan officers and mortgage professionals to focus on the part of their business that needs the most hands-on approach. Often, mortgage automation allows loan officers…
How to Become a Loan Officer in 2021
Loan Officer Job Description A loan officer is the primary service representative for a mortgage lender. They will work for banks, credit unions, lenders, or private brokerages to service mortgages for prospective buyers. The loan officer will assist a borrower throughout the entire mortgage process, starting at the initial application. From there, they will act…
Loan Officer Marketing: 15 Tips To Grow Your Business
I have been in the industry for years and can say that the highest producing loan officers have one common skillset: marketing. Loan Officer marketing is no longer something you can look past but an essential aspect to success in the industry. In this informative post, we outline the top tips for being a great…
Consumer Direct Mortgage Marketing in 2021
Quicken Loans is customer-obsessed. The entire consumer journey is focused on solving major problems in the home financing process and buyers love this. Let’s face it, financing a home is complicated. Quicken flips the script and uses this pain point as a selling point. Most of their messages are centered around solving a complicated problem…
Homebot Review: Pricing, Set Up, & Integrations
In this complete Homebot review, we dive into the Homebot digests, break down pricing, and outline an entire Zapier-Homebot build-out. If you work in the mortgage or real estate industry, chances are you are starting to hear the buzz around Homebot. Maybe you were asked to co-brand a subscription, or your market leader is sharing…
LeadPops Review: 2021 Website & Funnel Review
This LeadPops review breaks down its features, custom designs, pricing, and compares competitors. If you have considered purchasing LeadPops but are not ready to commit, read through this review and learn what LeadPops is and if it is a good fit for your organization. LeadPops is a digital marketing suite that focuses on converting traffic…