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What is a Mortgage Marketing Course?

Posted on January 7, 2022January 7, 2022 by Henry

What is a Mortgage Marketing Course A mortgage marketing course is a place to learn relevant marketing skills that can grow your sales pipeline. The right marketing course for loan officers and mortgage brokers depends on their immediate needs, skill level, and sales goals. If you are new to marketing as a whole, I recommend…

How to Generate Mortgage Leads

Posted on November 29, 2021 by Henry

What Are Mortgage Leads?  Mortgage Leads are prospective home buyers that need financing. Therefore, they get in contact with mortgage brokers, loan officers, and lenders to get pre-approved. The spectrum of motivation, interest, and intent ranges from highly motivated buyers to people that are just shopping around.  Mortgage lead generation is an important topic in…

Lead Generation For Mortgage Brokers

Posted on November 11, 2021 by Henry

Lead generation for mortgage brokers can be as simple as asking a realtor for a referral. However, there is a big gap between a scalable lead gen strategy that produces leads every month and the inconsistencies that come with referral-based lead gen. At its core, lead generation for mortgage brokers should not be any different…

The Best Custom Mortgage CRM

Posted on November 3, 2021November 4, 2021 by Henry

 What is a custom mortgage CRM?  A custom mortgage CRM is a customer relationship management system that is built to your specific needs. For example, if you need automated SMS programmed into new lead campaigns, a custom CRM solution can solve this problem. Additionally, if you have multiple lead sources and want to wire them…

7 step mortgage broker marketing plan

Posted on October 18, 2021November 4, 2021 by Henry

The 7 Step Mortgage Broker Marketing Plan: A mortgage broker marketing plan is a marketing and sales system that is tailored to the unique goals of brokers. From strategy to implementation, this marketing plan will act as a guide for brand development, competitive analysis, and marketing campaigns. Too many mortgage brokers are using outdated tactics…

Zillow Mortgage Leads Review: Is it worth it?

Posted on September 27, 2021November 4, 2021 by Henry

Zillow Mortgage Leads are a highly used lead source in the industry. From local mortgage brokers to national lenders, Zillow leads are used on every mortgage front. However, has our industry considered how this is shaping the marketplace?  In this comprehensive Zillow Mortgage Lead Review, we dive deep into costs, benefits, and alternatives to using…

Digital Marketing Plan for Mortgage Companies: 8 Proven Tips

Posted on September 13, 2021November 4, 2021 by Henry

1. Build a Brand Before anyone can create a digital marketing plan for mortgage companies, you need to develop a brand identity.  David Brier famously stated, ” If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Whether you try to create a brand identity or not,…

Mortgage Public Relations 101

Posted on September 2, 2021November 4, 2021 by Henry

What is Mortgage Public Relations? Public relation is an important piece to any mortgage marketing plan. However, many loan officers, mortgage brokers, and agents do not know what public relations is, nor how to use it effectively. Mortgage PR  comes down to training loan officers on how to create a public relations campaign, the tools…

How to Market to Realtors as a Loan Officer

Posted on August 20, 2021November 4, 2021 by Henry

Loan Officers need Realtors and Realtors need Loan Offices. There is no getting around it. Often, I hear the question come up, “How to Market to Realtors as a Loan Officer ?” The overall answer is simple, bring value to a realtor’s business. This comes in many shapes and sizes. However, the most effective way…

Mortgage SEO: A Comprehensive Guide to Search Success

Posted on June 8, 2021November 4, 2021 by Henry

In a recent post, we wrote a guide to rank #1 for Mortgage Lender – giving industry tips and tricks on how to optimize Google My Business. However, the local SEO training post did not break down a full Mortgage SEO strategy beyond GMB. This post is a more comprehensive SEO plan for lenders, loan…

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Mortgagecolumn.com is a marketing publisher that creates content and trainings to help simplify complex topics for the industry.  We are passionate about creating open-source education to help loan officers and realtors succeed

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